Our mission, growth plan, launch phases, and the metrics we use to measure whether SakayGuide actually helps commuters.
Last updated: August 2, 2026For Filipino commuters who need reliable travel information, SakayGuide is a free, mobile-friendly website that helps them check fares, find terminals, compare transport options, view traffic, and plan a route before leaving.
We measure ourselves on five promises:
Our North Star metric is Weekly Successful Route Plans (WSRP) — the number of weekly route-planning sessions where a commuter receives a usable result with a route, estimated fare, distance, and travel time.
A simple page visit does not prove value; a completed route plan, fare calculation, or traffic-informed trip result does.
| KPI | Definition | 90-Day Target |
|---|---|---|
| Weekly Successful Route Plans (North Star) | Completed planner or traffic-route results | 1,000 / week |
| Route-plan completion rate | Visitors who begin planning and receive a result | 60% or higher |
| Fare-calculator completion rate | Users who enter a distance and view a fare | 50% or higher |
| Returning active users | Users who return and complete a value action within four weeks | 25% |
| Saved-route rate | Completed traffic routes saved for later | 10% or higher |
| Data-source availability | Successful fare, gas, and map-data loads | 95% or higher |
| Mobile page performance | Usable first-page load on a typical mobile connection | Under 3 seconds |
| User trust score | Survey respondents who find info clear and useful | 4.0 / 5 or higher |
At launch, we add privacy-respecting event tracking for key actions only: fare calculation, terminal-map use, gas-station search, route completion, saved route, ride-tracker start, and notification opt-in.
| Phase | Timing | Focus |
|---|---|---|
| Closed Beta | Weeks 1–2 | Test with Mapúa University students, nearby commuters, and team contacts — validate fares, map controls, route planning, and mobile use. |
| Campus & Community Launch | Weeks 3–6 | Share QR codes, short demo videos, commuter guides, and route-planning examples through campus groups, barangay pages, and commuter Facebook groups. |
| Public Growth Test | Weeks 7–12 | Expand to Intramuros visitors, nearby schools, and Manila commuters. Test small paid promotion only after organic usage data is available. |
Readiness is checked before each phase: fare accuracy, mobile map and routing, gas-station search, optional privacy, content assets (QR code, launch post, FAQ, demo guide), and visible support/disclaimer information.
SakayGuide remains free for commuters. Charging for basic fare, terminal, and route information would weaken the project's accessibility and public-service value.
Our planned monetization path:
SakayGuide's primary environmental contribution is informational — helping commuters reduce uncertainty around routes, terminals, fares, and traffic. We will not claim specific carbon-emission reductions until we have measured user behavior through opt-in surveys after completed route plans.
Our preferred path is continued independent growth with responsible local partnerships — expanding from Intramuros to nearby Manila communities, then to additional municipalities with verified local data partners and bilingual support.
We scale only when we can maintain accuracy of fares, terminal information, route guidance, and user trust. Expansion without reliable local data would weaken the product's main promise.
See the full product path on our Roadmap and common questions on our FAQ.